Change Your Mind For Good. Change Your Business For Good.

Purpose-Driven Businesses

Society is moving in a direction that requires businesses to be accountable, transparent, offset consequences, and contribute value. Purpose-driven businesses will step up and thrive. Greed-driven businesses will become obsolete.

B Economy

The B Economy is built by everyone who works for, buys from, invests in, learns or teaches about, or supports businesses striving to create a shared and durable prosperity for all. To build a B Economy, we need a new kind of business that balances purpose and profit, with leaders across the globe and all sectors of society using business as a force for good.

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B Corporations are Gaining Traction


Certified B Corps in Florida

Florida Benefit Corporations

Unified Goal

Consumers are Demanding Responsibility

Why corporate social responsibility is important

Corporate social responsibility (CSR) is a broad term used to describe a company’s efforts to improve society in some way. These efforts can range from donating money to nonprofits to...

66% of consumers & 73% of Millennials are willing to pay more for products from socially responsible companies

Corporate Social Responsibility Matters: Ignore Millennials at Your Peril. It is no secret that companies must be responsive to customer demands and expectations if they want to survive. Consumers are...

81% of Millennials expect their favorite companies to make a public declaration of their corporate citizenship

Forbes: Millennials Driving Brands To Practice Socially Responsible Marketing. America is bracing for big changes. As our population gets older, millennials are getting closer and closer to snatching the baton...

Millennials will represent 75% of the workforce in 2025 & 75% of them would take a pay cut to work for a responsible company

3/4 of Millennials Would Take a Pay Cut to Work for a Socially Responsible Company. Three-quarters (76 percent) of Millennials consider a company’s social and environmental commitments when deciding where...

What’s Your Strategy For Attracting Generation Z?

Organizations of all shapes and sizes are facing a newfound imperative to effectively recruit the up-and-coming talent pool knows as Generation Z (Gen Z). Companies are quickly realizing that Gen...

Why Thousands of Companies Are Turning Their Backs on a Business Doctrine That’s Been Accepted for Decades

At the B Lab Champions Retreat in Los Angeles in September, nearly 700 attendees representing the B’s–the tip of a global movement numbering 60,000 companies–are gathered to honor great performers. And...

Responsible Companies are Acting and Amplifying Through Collective Action

  • B Corps are sustainably improving Poverty, Hunger, Health, Gender Equality, Education, Clean Water & Energy, Inequality, Climate Action, Quality of Life, Greater Good through voluntary transparency, accountability and action.
  • St. Petersburg has a burgeoning community of value-driven businesses coming together to create change, align purpose with profit, and address social and sustainability issues… A network of socially conscious entrepreneurs and organizations… Bringing together businesses in StPeteForGood.
  • StPeteForGood requires no certification – we’re a collective of businesses making a simple declaration that our companies make decisions considering more than just profits. If you’d like to join and be listed in the directory, just answer a few questions about your company and endeavors.
  • Inspired by the global B Corp movement, StPeteForGood is for any business contributing to greater good.

St Pete Needs Your Help

  • St Pete participates in the STAR Communities rating system that evaluates 8 sustainability goals – Built Environment, Climate/Energy, Economy/Jobs, Education/Arts/Community, Equity/Empowerment, Health/Safety, Natural Systems, Innovation/Process. Read More
  • St Pete is presently a 3-star community, and has a goal to achieve 5 stars by 12/31/19. Read More
  • St Pete has an effective plan in place and needs help from businesses ForGood. Read More
  • St Pete could be the first 5 STAR Community in Florida
  • Star Certification to Cities = B Corp Certification to Companies