This holiday season, we asked some of St. Pete’s best and brightest citizens to share one catalyzing idea for making St. Pete a better place to live. We asked not for lists of problems, but for meaty, actionable and impactful solutions, no matter how big or how small. Here’s the response from Jared Meyers, chairman, Salt Palm Development, and founder, Florida for Good.
Salt Palm Development will use half of its profit on its latest real estate project to benefit the St. Petersburg community.
Jared Meyers, chairman of Salt Palm, made the pledge at the groundbreaking for The Royal, a 13-unit townhome development at 545 4th Ave. S, just south of downtown and on the edge of the Innovation District. The project is across the street from Salt Palm’s initial project, Sabal Smart Homes, where profits also were reinvested in the community, Meyers said.
Salt Palm is a certified B-Corp, a type of for-profit business that balances purpose and profit.
“B-Corps are all about giving back to the community, taking a portion or in some cases all of their profits and investing them back into the community,” said Mayor Rick Kriseman at the groundbreaking. “Philosophically, they are aligned with what we’re trying to accomplish here in St. Pete.”
The Royal, with prices starting in the $500s, will be built with sustainable living in mind, with features such as LED lightning, energy star appliances, water efficiencies and others.
It also will be solar ready. The company has committed to be net zero by 2030, meaning the total amount of energy used by the building on an annual basis is equal to the amount of renewable energy created on the site.
Salt Palm is tapping into the “positive energy” in St. Petersburg, Meyers said. “Downtown St. Pete is unique and special. I felt that when I came here and wanted to be part of it and elevate it,” Meyers said.
There are only 23 B-Corps in Florida, and Salt Palm is the only one that is a real estate development firm.
“It’s a certification that companies receive that says you perform at the highest levels of social and environmental responsibility. It’s a hard certification to attain and that’s why there’s only 3,000 of them worldwide, half in the U.S.,” Meyers said. “I view this to be the type of business model that is best for any community. At the end of the day, communities need businesses that are there to lift the community up to the best of their abilities.”
Salt Palm has a formal commitment to use at least half its profits for the betterment of St. Petersburg and Florida. The company also has committed 1 percent of its revenue to environmental causes In September, Salt Palm was named a “Best For The World” honoree, a recognition from B Lab, the global nonprofit that certifies and supports certified B Corporations.
Meyers also has launched St. Pete For Good and Florida For Good.
“Businesses are coming together to say we want to do good, we’re responsible, we would like your help to improve on that and we provide free resources for them to get there,” Meyers said. “Whether they become a certified B-Corp at the end of it, or they just improve along the way, that’s fine. We just want you to contribute more to your community, take care of your employees, be more inclusive, and focus on regenerative thoughts processes, not exploitative ones.”
St. Pete For Good, with about 50 businesses in its directory, has inspired other “for good” organizations in central and northeast Florida and Boca Raton, as well as a similar group in Miami, Meyers said. The statewide Florida For Good has about 150 businesses.
The Royal one of two new structures going up in the area. TRB Development is building a new headquarters for insurance technology company Neptune Flood across the street at 400 6th St. S.
Neptune will have about 20 employees on the second level of the building. The ground level will house Lingr, an upscale casual eatery and bar developed by Jeffrey Jew, an alumnus of Bravo’s Top Chef.
“What we’re excited about is this entire part of St. Petersburg is getting the investment Jared is making, that we’re making, to help create this urban, walkable, livable, workable environment, where all of those elements can happen together in one place,” said Trevor Burgess, CEO of Neptune Flood and chairman of TRB.
Neptune fits St. Petersburg’s Grow Smarter economic strategy, which focuses on high-growth businesses. It’s the second business here for Burgess, who was president and CEO of C1 Bank before it sold to Bank OZK.
“Trevor has always been incredibly involved in the community, and so to have him back here with another business, employing people, paying a living wage, that’s a great thing,” Kriseman said.
ST. PETERSBURG — Townhomes are popping up all over the Tampa Bay area but the 13-unit Royal in St. Petersburg has an unusual distinction. It’s being developed by one of Florida’s few Certified B Corporations — companies that meet high standards for “social and environmental performance.”
St. Petersburg-based Salt Palm Development recently broke ground for the Royal at 545 Fourth Avenue S. near another townhome project, Sabal Smart Homes, that it recently completed. Like Sabal, the Royal will include eco-friendly features like LED lighting, reflective roof materials and drought-tolerant landscaping.
Jared M. Meyers is chairman of Salt Palm and Orlando-based Legacy Vacation Resorts, another Certified B Corporation. Both received their certifications from B Lab, a Pennsylvania-based nonprofit with offices around the world. Meyers spoke with the Tampa Bay Times about Certified B Corporations and why he hopes to see more of them in Florida. The interview was edited for length and clarity.
What distinguishes this type of certification from something that says, for example, “this milk has been certified as organic.”
Other certifications apply to a certain product but you don’t know much about the company behind it. This is the only one that spans the entire business, not just a specific product. It says the entire company performs at a certain level so it enhances the trust level when you interact with it whether as an employee, a customer or an investor.
Where and how many Certified B Corporations are there?
They’re in 150 industries in over 70 countries. There are a little over 3,000 (corporations), about half in North America. Some of the companies are Ben & Jerry’s, TOMS shoes, Danone yogurt, Eileen Fisher (women’s clothing). In Florida, we have 23. Salt Palm is the only one in St. Pete but last month we picked up two in Tampa—a video production company called Diamond View and a software company called Harness. There’s a bigger concentration in South Florida.
What’s the process for getting certified?
There is an assessment every company must take, and you don’t just take it, (B Lab) does onsite audits and every three years after you have to be re-certified. There are five components— (corporate) governance, employees, environment, community and customers. With employees, they look at the ratio of highest to lowest paid, benefit packages, what sort of policies do you have in place re inclusion and diversity. B Lab will say, ‘Do you pay a living wage?’ At Salt Palm we don’t have many direct employees, it’s a lot of subcontractors, whereas my resort company has hundreds and we guarantee a living wage. In Orange County, it’s $12.70 an hour. (Florida’s minimum wage is $8.46.)
Does your board have any minority members?
(Laughs) The board is my wife and I, so no. What’s really cool about a B Corporation assessment is that as you take it, you become educated along the way and realize all the things you’re not doing. We’re constantly improving what we do. As proud as I am to be a Certified B Corporation, we’re not perfect, there are things we could be doing better.
What is the “community” aspect of certification?
That governs volunteerism, paid off time to volunteer, how many company-sponsored projects there are, what you give in the way of donations. For Salt Palm, for example, we have a public commitment to invest at least 50 percent of our profits into the city or the Florida for Good movement (encouraging businesses to become Certified B Corporations). We sponsored the SHINE Mural Festival, we’ve worked with the mayor’s efforts to beautify the city, We launched an initiative called HIVE – St. Pete, where we partner with nonprofits to educate the public about, say, water quality, and do local projects.
This all sounds great but presumably for-profit companies hope to get something out of B Corporation certification besides good will?
There are no tax breaks, no direct financial incentives. My personal reason to go in this direction is that I want to set an example to show other businesses that you can run a successful business with these practices. I want to create a new social norm. The Typical B Corporation becomes one because it aligns with their values and they use that to attract higher talent employees. Seventy percent of employees feel disengaged from the company they work for. If you can make them engaged and excited it changes everything. Some companies also use this to attract better financing.
And what is the “customer” aspect of a B Corporation certification?
We know the younger generation wants to know how their dollars are being used. We are very proactive in saying, ‘When you spend money with us, I’m not buying five new Feraris.’ We make sure we offset our carbon emissions. We will put money back into the community. The more we can lean into that, the more we will attract customers.
Legacy Vacation Resorts is dedicated to providing vacation experiences for families and friends to create their unique moments and lasting memories in a manner that respects our environment, employees and community. The company as a whole seeks to go beyond simple eco-friendly initiatives and use our business to make a legitimate positive impact in the communities we serve and the world at large.
In March of 2019, LVR became a Certified B Corporation, which are companies that voluntarily commit to transparency and legally dedicate themselves to a triple bottom line of serving people, the planet and profit. Since then, the company has used these principles as a guiding light for the future of our business and its stakeholders.
A Purpose Driven Mission For More
In late 2017, Legacy Vacation Resorts was working hard to deliver a great value on high quality vacation experiences for our guests and we were doing so successfully, at least by traditional metrics. We were profitable, reinvesting back into our operation, improving guest satisfaction and providing growth for our employees. Despite this success, it did not feel like we were driving a positive overall impact. In fact, it seemed we were, like many companies, seeking incremental improvement and allowing others to deal with our business’ negative externalities, many occurring without our knowledge because we did not measure them.
Legacy Vacation Club Indian Shores in Clearwater Beach, Florida
We struggled to see how we could make a net positive impact and felt that the word “sustainability” was being used by most businesses as part of a “green/purpose washing” campaign. Not wanting to do the same, we began educating ourselves on how we could use our resources and abilities most effectively and credibly. Through this process, we identified a few business movements and programs that enlightened us on how we could properly measure our impact, enhance what we were doing well, reduce or eliminate what we were not, and contribute to larger systematic change for a shared, inclusive, and durable prosperity for all.
We have since aligned with several of these organizations but were most enamored with Certified B Corporations. Administered by the non-profit, B Lab, Certified B Corps are businesses that voluntarily meet the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose through third-party verification. They adopt a higher purpose, stakeholder orientation, conscious practices, and offset their negative externalities.
These practices led them to thrive through strong profits, stability, and valuation. While some household names like Patagonia, Eileen Fisher, Ben & Jerry’s, and Seventh Generation were part of this movement, we were disheartened to learn that our home state of Florida (the 3rd most populous state), only had 17 B Corps, and the entire United States had no multi-state resort hospitality companies.
Finally, we had found a way that we could deliver a net positive societal impact and we were determined to not only become a certified B Corp, but to facilitate the growth of the B Corp movement in Florida and in the hospitality industry at large.
In early 2018, LVR began efforts toward securing B Corp Certification. This meant analyzing our operating procedures and efforts in five Impact Areas required by the certification process, including Governance, Workers, Community, Environment, and Customers. During what turned out to be a year-long process aligning every aspect of Legacy Vacation Resorts with B Lab’s requirements, the company rolled out multiple initiatives towards a more sustainable business model.
In addition to becoming a Certified B Corporation, LVR was among the first multi-state hotel companies to become a member of 1% For The Planet, a network of more than 1,500 member businesses, numerous individuals, and thousands of nonprofit partners in more than 40 countries. The organization is fostering a global movement, inspiring businesses to support environmental solutions by making a simple commitment to donate 1% of their sales revenue to various charities working in one of six core focus areas, including climate, food, land, pollution, water, and wildlife. LVR also became a proud partner of Conscious Capitalism International, an organization that maintains a philosophy based on a simple idea that when practiced consciously, business innately elevates humanity.
Building A Legacy
After certification became official in March of 2019, LVR became the first multi-state hospitality and vacation ownership company to offset the carbon footprint of guests booked through our website, offer to donate 5% of our guest’s reservation to a charity of their choice, donate 1% of our total revenue to environmental charities (as part of our 1% for the Planet commitment), sponsor Conscious Capitalism, and meet Certified B Corporation standards. The new sustainable business model includes 100% carbon footprint offsetting for guests that book directly with the LVR website, electric vehicle chargers at each property, waste reduction and enhanced recycling efforts, sustainable lifestyle awareness campaigns, green-focused renovation projects and a living wage initiative for employees in our eight locations across four states.
The company also implemented an internal “Day of Hope” campaign, which gives employees the opportunity to receive paid time off in pursuit of volunteer activities. Moving forward, LVR has adopted a reduction target to cut down all emissions by 25% by the year 2025.
LVR is also undergoing a process of changing the way we think as a company to a “Life-Cycle” approach. This means we are taking into account where our dollars go from manufacturing to distribution to consumption. Together with suppliers, we are working towards ensuring they enforce a responsible code of conduct in their own workplaces. We believe the companies, vendors and suppliers we work with should support their local economy and support purchases that do not sacrifice the environment or cause harm to human wellbeing and health.
While all of these changes will give our existing guests additional reasons to be proud to stay with us, they will also attract a new kind of traveler and customer – one that shares our values and places importance on social responsibility, environmental responsibility and sustainable travel. By incorporating these conscious values into our ethos rather than just creating a department for it, leadership sincerely believes we will achieve our mission better than ever before and experience revenue growth for the company.
Looking ahead, as we exhibit success by using our business as a force for good, we will share this information within the hospitality industry to help it attain sustainable economic development. Our desire is not to be the best in the world but the best for the world, and part of that is to inspire other companies to follow suit.
Our Impact in Action
An excellent place to see the implementation and execution of our new sustainable initiatives is at the company’s flagship location, Legacy Vacation Resorts Indian Shores, home to villa-style accommodations and beach access just a short walk away. Located on the picturesque Gulf Coast of Florida, the property recently underwent a full scale green renovation project and now boasts the smallest energy footprint of all locations in our portfolio.
The project introduced all new energy star appliances and fixtures as well as new operation and maintenance procedures to ensure that the building isn’t only built in a sustainable manner, but is also being managed efficiently as well. The remodel efforts used low VOC paints, and policies we have in place require the use of non-toxic cleaners, therefore reducing toxic output.
Water management products and systems are used to help conserve our water usage and reduce water waste, and guests are provided with in-room pitchers and signage detailing the safety of filtered water provided by the city to hopefully eliminate their need for single-use plastic water bottles. Furthermore, native and drought-resistant landscaping is used throughout the property to mitigate the need for heavy irrigation and use of fertilizers. The resort, along with all locations in the company, offers waste recycling services for guests as well as a partnership with Clean the World, a certified B Corp, based in Orlando, that recycles our used hygiene products and repurposes them back to vulnerable communities around the world.
The resort also seeks to do good for the local community, and we first look to utilize products and services from local and Certified B Corp suppliers and vendors whenever possible thus contributing to a circular economy. This supplier management is not just better business, but an effort to educate our guests about new responsible products that they can obtain back home.
We plan to implement similar projects and initiatives at all of our eight locations in four states, with some impressive programs having already been introduced. Currently, our Brigantine beach resort is powered by 100% renewable electricity. ‘Sustainability Champions’ have been appointed at each location that acts as a sustainability ambassador to communicate and promote corporate initiatives. All resorts with food and beverage operations offer plant-based food options and boxed water is available at Resort Markets. This year, we launched an annual scholarship program where we provided three $2,000.00 scholarships to employees or their dependents.
The company also began a matching campaign for employee contributions to approved charities which includes donations the employees give collectively throughout the company and during property activities up to $2,500.00. We have also established an employee energy rebate program at our headquarters, as well as the Orlando and Kissimmee properties, where employees can purchase LED lights at our company’s cost to help with reducing their personal carbon footprint at home. There is also a selection of socially responsible investing options available in employee retirement plans.
One of the most remarkable initiatives is our Employee Income Advance Program, currently available for Florida and New Jersey-based employees. This program offers bank assistance to employees in good standing (generally with a tenure of one year or greater) by providing loaned funds of $500 – $2,500 for emergency expenditures. Loans are repaid via automatic payroll deductions, thus building the borrower’s credit score. Once the loan is paid off, the payroll deduction is continued and rolled into a savings account. This program helps employees not only avoid predatory lending to take care of emergency financial needs, but also builds credit and savings, financial literacy and financial stability.
Looking ahead, each location will continue to find ways to reduce single use plastic items and unnecessary waste, individual amenities will be switched out for refillable dispensers, check-in documents will be streamlined to eliminate the need for printed collateral, and we will seek continued improvement.
Business For Good, For All
While using our business as a force for good, we will educate the hospitality industry on how to attain sustainable economic development. As part of the pursuit of this goal, we co-founded the Florida for Goodmovement to help create a better world by combining the power of business with accountability, transparency, and a stakeholder orientation. The For Good Movement is a connection between B Corps, Conscious Capitalism, 1% for the Planet, like minded organizations/networks, governments/chambers, academia, and the local For Good ecosystems. It promotes business responsibility & resiliency to all companies, whether they be considered irresponsible today or whether they are competing to be the best for the world.
Florida for Good funds free resources, an online business directory and events to facilitate the spread of conscious business and growth of the Certified B Corp community in Florida and beyond. Since the organization’s inception, Legacy Vacation Resorts has donated more than $50,000 to its charitable endeavors via cash and in-kind support. As part of our mission, LVR and Florida for Good encourage companies to take B Lab’s free impact assessment so they can learn how they measure up against other businesses and learn about the areas in which they can most improve.
In the time since it launched in 2018, Florida for Good has grown significantly and now boasts four local/regional chapters including Central Florida for Good, St. Pete for Good, Northeast Florida for Good and Boca for Good and more than 100 member businesses.
Our business is successful not in spite of our responsible practices but because of them. At Legacy Vacation Resorts, we feel strongly that business leaders will impact our future, so we need leaders that appreciate the interdependence of all things, and recognize that true success is predicated on the success of all stakeholders, not just shareholders.
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The human impact of travel and the tourism industry takes a huge toll on our environment each year. The United Nations Environment Program identified three significant environmental affects of tourism: depletion of natural resources, pollution and the degradation of the communities and ecosystems in the places we travel.
Our planet is beautiful and meant for exploring. We believe that traveling to new places, learning about other cultures and experiencing truly wild places holds the power to educate us all and encourage environmental change. So, we aren’t asking you to stop traveling—but rather, we hope you take the proper precautions when planning your next trip to ensure that your travels are environmentally cautious and cause as little harm as possible to the places you explore.
Sustainable travel can easily be put into practice—whether you’re working with an environmental nonprofit to help you travel responsibly or checking off your packing list of sustainable 1% for the Planet member products.
You can also reduce your travel footprint by choosing tourism businesses, lodging and travel agencies within the 1% for the Planet network. Understanding the environmental implications of human travel, these members joined 1% for the Planet to take responsibility for the impact their business has on the planet.
BUCKEYE TREE LODGE & SEQUOIA VILLAGE INN
📍Sequoia National Park – California
In recent years, our National Parks have seen a huge influx of tourists (thanks, Instagram). Due to underfunding and overcrowding, it’s becoming more and more important to ensure that tourists take steps to protect these public lands from pollution and degradation. While it’s no surprise that everyone wants to capture the natural beauty of these picturesque parks, travelers can reduce their impact by choosing sustainably responsible accommodations when booking their trip.
Buckeye Tree Lodge and Sequoia Village Inn are located just outside of Sequoia National Park in Three Rivers, California. Not only are these local businesses 1% for the Planet members, but they also implement many environmental and community initiatives into their business model. From solar powered systems and energy efficient appliances to eco-friendly products, your trip to Three Rivers is sure to be as fulfilling as it is environmentally friendly.
No matter what time of year you’re hoping to visit Sequoia National Park, these affordable lodges have activities for every season. So, be sure to put whitewater rafting, fly fishing, high-elevation hiking, rock climbing, mountain biking, snow-shoeing, bear watching, and giving back on your bucket list.
Every stay at Buckeye Tree Lodge and Sequoia Village Inn contributes to their commitment to give back to their community and protect the National Parks they call home. Through their 1% for the Planet partnerships, Buckeye Tree Lodge and Sequoia Village Inn support the Sequoia Parks Conservancy and the Sierra Club.
📍Around the world
There’s no better way to tread lightly (do you get it?) on our world than by traveling by bicycle. Unless of course, it’s biking with a business that actively works to preserve and protect the environment they tread on. Discovery Bicycle Tours is family owned and joined the 1% for the Planet family in 2018 when Scott and Thistle Cone took the reins as co-owners.
Discovery Bicycle Tours offers inn-to-inn bicycle tours around the world. The company aims to provide outstanding bicycle tours, top-notch service and give back to the extraordinary places they love to bike.
With tour offerings in North America, South America, Europe and Asia, you could start your trip at Discovery Bicycle Tours headquarters in Vermont, explore Chile’s lakes and volcanoes, bike Key-to-Key in Florida, visit the world’s happiest country (and biking-mecca) Denmark, or even bask in in some of the most spectacular scenery in Southeast Asia as you adventure through Vietnam.
With Discovery Bicycle Tours, the possibilities are endless and the environmental impact is minimal.
In an effort to protect public lands and preserve the outdoor spaces we explore, Discovery Bicycle Tours supports the Nature Conservancy, the Vermont Land Trust, Local Motion, and BikeCentennial—Adventure Cycling Association.
📍Victoria BC, Canada
Eagle Wing Tours was our first whale-watching member and has been a true steward for the environment since day one. With the belief that wildlife viewing can provide educational merit and encourage environmental sustainability, the Eagle Wing Tours team goes to great lengths to ensure that their tours also have positive impact on their community.
Beyond their 1% for the Planet membership, Eagle Wing Tours is 100% carbon neutral and a founding member of the Victoria Sustainable Tourism Alliance. Their boats are energy efficient, clean and quiet to reduce water and air pollution. Oh, and they provide every customer with a whale sighting guarantee.
“The natural world has massive demands placed upon it every day. At Eagle Wing we believe that being a responsible steward means being active, positive contributors to the ecosystem we love and are able to make our living from.” – Brett Soberg, Eagle Wings Tour co-owner
Through 1% for the Planet, Eagle Wing Tours supports Cowichan Energy Alternatives, Shaw Center for the Salish Sea, Sierra Club BC, Goldstream Volunteer Salmonid Enhancement Society, Saturna Island Marine Research & Education Society (SIMRES), Center for Whale Research, Marine Education and Research Society (MERS) and Race Rocks to just name a few! We highly encourage you to take the time to learn more about their environmental stewardship and conservation efforts.
📍Around the world
Conscious Adventurist is a global travel organization committed to ethical, sustainable and responsible travel. Conscious Adventurist aims to provide they best customized, mindful travel for any age or experience. From adventure trips for the adrenaline junky to a relaxed trek through a new country, every itinerary is customizable and can accommodate any travelers needs. Every trip is a combination of fulfilling a traveler’s desire to connect with a new place and the obligation to protect the environment for future adventurers.
With Conscious Adventurist, you can truly go anywhere in the world— get inspired by 7 Life-Changing Experiences Around the World and 23 Must-Visit American Cities for Outdoor Adventure Travel. Wherever you decide to go, you can travel knowing that your trip helps give back.
Want to learn more about how you too can be a more sustainable traveler? Learn from the experts at Conscious Adventurist about 5 Ways to Give Back When You Travel and 15 Ways to Reduce Waste When You Travel.
As a 1% for the Planet member, Conscious Adventurist strives to give back as much as possible by supporting nonprofit organizations like Protect Our Winters. They are an eco-conscious organization that works to build environmental initiatives into their business.
📍France, Italy & Switzerland
There’s no denying that the French, Italian and Swiss mountain ranges are some of the most stunning views in the world. Run The Alps provides the opportunity to explore these incredible mountains by foot. Run The Alps aims to provide the best trail running experience for runners of any level, with guided and self-guided tours.
Whether you’re exploring the Italian Dolomites or running through French, Italy and Switzerland on their most popular tour, Tour Mont-Blanc, Run The Alps always incorporates Leave No Trace principles into their trips. They are committed to responsible travel and work to reduce the impact of their travel, including purchasing carbon offsets and of course, their 1% for the Planet membership.
Through their 1% for the Planet membership, Run The Alps works to protect the wild places they run by supporting 1% for the Planet and research in the impact of climate change on high altitude environments through their partnership with The Research Center for Alpine Ecosystems.
Alaska Alpine Adventures started in 1998 with sustainable roots as they worked to incorporate conservation ethics into every part of their company and travel itineraries since day one. In 2015, they took their commitment to protecting Alaska to the next level by joining 1% for the Planet.
Through Alaska Alpine Adventures, you can explore Alaska’s wildest places via backpacking, hiking, kayaking, rafting or a combination of adventure sports. The hard question isn’t how you’ll explore Alaska, but where will you go. With so many incredible options through Alaska’s national parks, it’s hard to decide on just one trip. We’d suggest starting with Alaska Alpine Adventures’ bread and butter: Lake Clark National Park. This extraordinary trip is where Alaska Alpine Adventures guided their first tour in 1998 and to this day is regarded as their favorite place to explore.
Alaska Alpine Adventures supports Alaska Center for the Environment and Trout Unlimited to protect their local environment with, Student Conservation Association to inspire future generations to to the same, and 1% for the Planet to strengthen and grow environmental philanthropy around the world. Additionally, Alaska Alpine Adventures is heavily involved in the ongoing battle to save Bristol Bay.
📍Florida, California, Colorado, Nevada
Legacy Vacation Resorts provides experiences for families and friends to create unique moments and lasting memories in a manner that respects the environment, employees and community. As part of their mission, they hope to educate consumers on the importance of supporting conscious businesses as well as the hospitality industry on how to attain sustainable economic development. The company boasts eight locations across four states, delivering a variety of options for travelers of all ages including warm beaches, thrilling mountain adventures, natural settings, iconic attractions and more.
With a core passion for sustainability and using the power of business as a force for good, this 1% For The Planet Member and Certified B Corporation® offers carbon footprint offsetting, waste reduction initiatives, sustainable lifestyle awareness campaigns and green-focused renovation projects. Travelers to each location can not only enjoy their vacation but also know their trips are supporting causes to create positive impact for the environment and the communities in which they visit.
Stays at LVR properties contributes to a variety of charities such as the For Good Movement, an organization dedicated to inspiring the spread of conscious business in the State of Florida and beyond. Every single guest who books directly with the resort has their carbon footprint offset on behalf of the company via We are Neutral. Legacy also supports a wide variety of other environmental programs and organizations such as Solar United Neighbors, IDEAS for Us and the Social Impact & Sustainability Initiative at the University of Florida.
GLOBE + TRIBE
📍Around the world
Globe + Tribe is a boutique travel agency with a big goal: purposeful tourism. This company firmly believes that ‘intentional’ travel journeys hold the ability to encourage future environmental stewards and promote community development, sustainable development and conservation efforts in the world’s most wild places.
With these goals in mind, Globe + Tribe specializes in ‘emerging’ and ‘frontier’ destinations such as Andalusia, Cuba, Georgia, Iberia, Mongolia, and more. For the most adventurous travelers who enjoy life off-the beaten-path, they also offer Discovery Journeys where you can join Globe + Tribe on a test-run before they offer trips to the general public.
Globe + Tribe is a new member to our network. While they currently support 1% for the Planet, they’re working closely with our membership team to choose their nonprofit partners that align with their mission.
📍Everywhere you travel
Okay, so you’ve reached this far in our blog and you may have already decided where you want to go next. Beyond incredible travel destinations, our network also offers incredible services that ensure your travel plan goes smoothly. Let us take this time to introduce you to Wanderwell.
Wanderwell is a social enterprise masquerading as a travel insurance company. Their tag line is “you go, we give” and they mean it. When they joined 1% for the Planet, they pledged to not only meet their 1% commitment but bumped it up to 10%—because as a member and BCorp Certified business, they’re serious about environmental conservation and sustainable business practices.
“The more we travel the clearer our lenses become to view how interconnected the beings and elements of our planet are to each other. We discover the need to conserve, contribute, and sustain, and our responsibility to act in such a way expands. Traveling breeds environmental consciousness.” – Wanderwell
📍Anywhere you go
As we mentioned, travel can increase our negative environmental impact. Luckily, there are companies like Carbon Credit Capital that help off-set the carbon emissions we produce when we fly, drive, eat and basically do anything as humans.
Carbon Credit Capital aims to increase our understanding of carbon emissions and ways that businesses, organizations and individuals can work to reduce (and reverse) their impact. To start, we’d suggest reading through their Carbon Cutting Tips to better understand the ways your travel and everyday actions play a role in climate change. Then, consider how your travel plans can be mitigated and altered to decrease your impact. Finally, consider purchasing a carbon off-set plan from Carbon Credit Capital for your travels. With the carbon off-set credits, Carbon Credit Capital supports projects that reduce, avoid and destroy harmful greenhouse gasses in the atmosphere.